The Lab was born out of the realization that shoes and NFTs share many similarities: both are art, collectibles, and have fostered some of the most vibrant communities.. We are here to celebrate sneaker culture and the art of custom sneakers as a bridge between the sneaker and NFT communities.
The term "7LuX" comes from the 7 continents of the world and the number 7 as it symbolizes lucky.. "LuX" refers to the New LuXury that has the perception of luxury and delicate details of our work combined. Each LuX is individually generated for 100 times and this exclusively makes us have 50 "one of one" Edition LuX reserved for early LuXer.
The project is pushing cultural heritage to the next level.. Our mission is to enhance the world's most famous monuments with the aid of art and technology, connecting communities to local institutions around the globe to create a new way to experience & support our legacy.