Mars Inc. submits trademark applications for M&M's in the NFT, cryptocurrency, and metaverse

Leading international companies and global brands are putting themselves in a position to benefit from the idea of the metaverse and non-fungible tokens (NFT) as they look for methods to keep relationships with customers.

Mars Inc., a well-known international manufacturer of chocolate, has applied for an NFT trademark for its recognisable M&M brand. The application was mentioned in a tweet by Mike Kondoudis, a registered trademark attorney, on June 24. He added that it "involves NFTs and digital tokens, virtual candy and nibbles."


The application, which was submitted on June 20 to the United States Patent and Trademark Office (USPTO), also includes software for crypto-collectibles, digital money, and tokens, as well as NFTs, for authenticating, transmitting, and storing them.


The company declared its aim to profit from the cryptocurrency market by providing NFTs and digital collectibles for some of its most popular physical products. The business would offer virtual entertainment services, such as online virtual settings with virtual consumables including chocolate, sweets, and gum, according to the application.

Back to NFT news

Explore topics

Want to stay updated?

If you’re interested in learning more or you’d like to read our in depth guides, join our newsletter.

Thank you!
Oops! Something went wrong

NFT drops. 🔥

1.5
SOL

DEAD WOLVES is a collection of dead wolves that will appear on the Solana Blockchain.. While holding ...

Solana
Drop

Gaming

Solana

NFTS
1.8
N/A
K
0
K
0.0099
ETH

The Doge Skulls collection has 8,888 NFTs.. Each holder will receive access to experiences, rewards ...

Ethereum
Giveaway

Gaming

Ethereum

8888
NFTS
0
N/A
K
0
K
0.09
ETH

The Aqua Army is an exclusive collection of unique NFTs that submerge you into a world of deep sea a ...

Ethereum
Drop

Gaming

Ethereum

4444
NFTS
6
N/A
K
0
K