One who supports the NFT-leveraging media house is the CEO of FTX.

Sam Bankman-Fried, the CEO of FTX, a major cryptocurrency exchange, has expressed his support for Trustless Media, a company that creates NFTs for the programs that it develops and produces, through a monetary investment. The Web3 company has received financial support from companies like Ava Labs and Megan Kaspa, which has helped them raise more than $3.25 million in funding.

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Evidently, the investors admire Trustless Media's novel funding and ownership method, which entails enabling individuals to freely purchase NFTs in order to hold a stake in the shows they produce. Stakes will, of course, only be fully appreciated if or when a show is shown.

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This allows the public to participate in the creative evolution of film projects, potentially resolving the fundamental problem of commissioners and viewers not always knowing what they want.

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Coincidentally, the media company's first in-development program is called "Coinage," a Web3 news program that will be hosted by one of its key personalities and former CNBC and Yahoo Finance reporter Zach Guzman. Trustless Media will release a 9,000 asset NFT collection dubbed "Caucus" once the first season airs. Future seasons of the show will be financed in part with the mint's earnings. Additionally, there will be no-cost "Subscriber NFTs" available.

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