The first episode of Automobili Lamborghini's new, carefully crafted NFT series, "The Epic Road Trip," will debut on August 8th, 2022, in association with NFT PRO and INVNT.ATOM.
After two successful NFT drops to date, the manufacturer of super sports cars Lamborghini is prepared to launch an explosive NFT series that will last for eight months.
Each NFT includes a 30- to 40-second animation with audio that is jam-packed with useful information, and collectors are welcome to accompany "The Epic Road Trip" all the way to its conclusion in March 2023.
According to Christian Mastro, Marketing Director of Automobili Lamborghini, "Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, displaying this with its super sports cars that continue to be the protagonists in dreams of children and adults everywhere." "That dream is naturally translated and evolved into using NFTs to enter the virtual world of contemporary collecting. NFTs are the brand-new, unusual, and exclusive proposition that's opening up new avenues for younger generations to express themselves.
Starting on Monday, August 8th, four NFT drops will occur over four consecutive days on the current Lamborghini NFT journey website.
Open edition "Base NFT" drops will occur throughout the course of the first three days, and the "Rare NFT," of which only 63 are known to exist, will occur on day 4.
The three open edition NFTs will each cost $196.30, while the rare NFT will cost $1,963 in honor of the year Lamborghini was established in 1963.
Remember that each drop's sale lasts for 24 hours, and this cycle will repeat every month for eight months, offering puzzle-piece collectors the chance to pick up pieces along the way.
Those who have collected all the monthly NFTs—three ordinary or three regular plus the limited edition—by the end of the campaign will receive a special NFT.
According to Christian Ferri, CEO of NFT PROTM, Lamborghini's launch partner and an authority on Web3 consumer engagement, "Lamborghini devotees and cryptocurrency lovers will be thrilled by this next set of drops that culminate in a very unique reveal next March." We are excited to carry on our relationship with Lamborghini by presenting this incredibly limited NFT collection.
In terms of the NFTs' practicality, all collectors will be given first dibs on upcoming drops from Lamborghini, NFT PRO, and INVNT.ATOM as well as access to the invite-only Discord channel of all three partners.
Additionally, individuals that amass the whole collection of open and uncommon NFTs will unlock new utilities that offer a unique NFT prize.
INVNT was in charge of the creative direction, strategy, design, content, and marketing communications for this most recent selected collection from Lamborghini.
The INVNT GROUP's ATOM business specializes on worldwide digital innovation.
According to Scott Cullather, president and chief executive officer of INVNT GROUP, "Our previous partnership with Lamborghini - auctioning off a 1:1 NFT attached to the final actual Aventador Coupé super sportscar - was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We are proud to strengthen our partnership with Lamborghini and work with NFT PRO to honor innovation and the company's founding in 1963.
Stay tuned for the release of more utilities in the upcoming weeks!
Keep in mind that on Monday, August 8th, the first drop will occur at www.nft.lmborghini.com.
Visit the website for additional details on the drop and all the special video footage.
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