With his "Black is Beautiful" collection, Ja Rule has joined the ranks of famous people who have accepted non-fungible tokens, or NFTs.
Ja rule Rule and his business partner Herb Rice stated they would give historically Black colleges such Jackson State University, Morgan State University, Hampton University, Spelman College, and Morehouse College $25,000 from the collection's initial sales. The donation will be matched by his own business, ICONN Media, making a total of $50,000.
Ja Rule, a Grammy Award-winning singer, and Herb Rice launched The Painted House late last spring in association with the House of First non-fungible token (NFT) launchpad platform.
The result of the partnership was the 1,000-piece Black is Beautiful NFT collection, which, according to the platform, highlights both black joy and the daily hardships of being black in America. Digital illustrator Nick Davis, Deion Sanders, Ashanti, Tanya Sam, and Bam Adebayo are a few more contributors to the projects.
In a Bloomberg interview, Ja Rule stated, "It's basically telling the tale of Black America, from our joy to our suffering."
Each of the selected institutions has a personal link to Rule and Painted House's associates. Rule's daughter attended Hampton University, while Rice's wife received a degree from Morgan State. Additional participants include Spelman alumna Tanya Sam and Jackson State head football coach Deion Sanders. Morehouse is where Sam's spouse earned his degree.
For [those] reasons, Rule continued, "they were the schools that were on our radar." "We're just lighting the fuse at this point. I fervently hope that more people would join this cause.
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